What better way to advertise your would be empire than to paint it in bold letters across the chests, breasts, and butts of countless young fans? This is exactly what MMA sponsor TapouT has done. TapouT is not merely a marketing ploy--though they excel in the field--to cash in on UFC revenue. The company was started by three friends known only as Punkass, Sky Skrape, and Mask. These unlikely owner/operators have rocketed a one-time attempt at selling T-Shirts out of the trunk of a car at local UFC fights into a company now turning over $7 million in profits annually. Punkass, Sky Skrape, and Mask have gained cult celebrity status with their wild antics and unmistakable image and their combination of fight oriented athletic equipment and traditional merchandise has helped their label grow exponentially on both fronts. Like many "extreme sports" brands which manufacture clothing lines in addition equipment, TapouT has a fiercely loyal following among not only fans, but MMA athletes as well and has now signed a contract with UFC as the primary sponsor of The Ultimate Fighter 7. This move will include advertising in the Ultimate Fighter training ring and clothing worn by contestants as well as gloves and heavy bags bearing the TapouT logo. Moves such as these make CEO Charles Lewis confidant that TapouT will be a billion dollar company within the next two years.
http://www.tapout.com/index.cfm?fa=News.detail&gid=1828
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